Conversion Statistics*

64K

Number of US Hotels

2000

Annual Conversions

$8B

Annual Cost of Conversion

250

De-flagged Hotels Each Year

* 2026

Our team has been helping hotels for 
30 years

A diversified hotel company. A dedicated team of experts. We work relentlessly to drive your project to success, supporting or managing every step until your new hotel runs smoothly.


Hotel Conversion Can Be a Bonanza—but for Which Hotels?

A hotel conversion can unlock substantial revenue and property value—but only when the new identity fits the property, market, and financial reality. The most prestigious brand is not necessarily the most profitable one.

HotelConversion.com brings real operating experience to the decision. We have already converted more than 12 hotels and currently have three additional conversions underway.

More Than a Brand Decision

HotelConversion.com can manage the full conversion process, including:

  • Brand and market feasibility analysis  
  • Revenue and profit projections  
  • PIP review and cost evaluation  
  • Franchise and contract comparisons  
  • Brand negotiations and available incentives  
  • Conversion schedules and transition planning  
  • Hotel naming, positioning, and independent branding  
  • Revenue management, OTA distribution, and local sales  
  • Pre-opening preparation and post-conversion support

The right question is not, “Which brand sounds better?” The right question is:

Which identity will produce the greatest sustainable revenue, NOI, and property value after every fee, PIP expense, operating requirement, and conversion cost is included?

Moving to a stronger brand may unlock the hotel’s potential. Moving to a lower-cost brand may save the investment. Becoming independent may give the owner control and profitability that the former franchise could not provide.

HotelConversion.com does not merely recommend conversions. We have successfully completed more than 12 of them—and three more are now underway. We know how to move a hotel from uncertainty to a stronger, more profitable future.